Merck: The Sustainables
Case Study: The campaign in a nutshell
To showcase the sustainable work carried out at science and technology company Merck, we portrayed its employees as The Sustainables – curious minds dedicated to human progress!
Rolled out internationally, the project combines employee interviews, mini interactions, and a series of tough interactive games to portray and highlight the company’s innovative sustainability projects. Curious? Meet The Sustainables today!
Meet The Sustainables: A campaign film introduces B2B audiences to Merck employees and their sustainable work.
Smart Antenna Game
Smart Antenna Game: Demonstrating how Merck’s Smart Antenna technology brings connectivity to those in remote regions.
Play the Smart Antennas Game
SMASH Packaging Game
SMASH Packaging Game: Using gamification to explain the benefits of Merck’s sustainable packaging initiative.
Play the SMASH Packaging Game
Cultured Meat Game
As cultured meat is lab-grown, we invited users to reforest excess farmland. Merck planted a real tree for each completed level!
Mission Accomplished!
Merck informs its followers on Linkedin that their completed levels have resulted in 12,000 real trees being planted!