Merck: Ode to the Future
Campaign Film: A marriage of art, science, and technology
Celebrating 350 years of Merck with a unique, musical experiment. Collaborating with acclaimed artist Mira Calix, we used ultrasound to capture the movements of six unborn babies, turning the resulting data into audio frequencies to create our Ode to the Future.
Everything in a Nutshell: Watch the campaign case study
Great Expectations: Four of the six mums who (with their unborn babies) gave life to the piece
Heart beats: Transforming the original score to music
Five Alive: Sonographer, mum, baby, artist, and director at work
Microsite, Macro Ideas: Visitors (including 3 Nobel prizewinners) shared visions for the future of science and technology
In Tune: Mira and her ensemble rehearse the ode
Awards
New York Festivals Advertising Awards
1st Prize (Film Craft: Best Original Music)Golden Award of Montreux
Gold Medal (Corporate Film: Technique – Music)LOVIE Awards
Gold & People's Award (Internet Video: Music & Entertainment)MAX Award
GoldBest of Business-to-Business
Bronze (Corporate Digital Campaign)
Credits
Creative Director: Paul Taggart
Senior Concept: Cynthia Hormann
Senior Copywriter: Laura Zabel
Project Lead: Ilka Guelzau
Account Director: Carl-Jochen Reinhardt
Artist/Composer: Mira Calix
Director: Jonas Hegi
Executive Producer: Ben Schneider
Producer: Elliott Tagg
Production Manager: Geoff Morgan
Director of Photography: Nico Niermann, Tom Elliott
Art Director: Ciaran Beale
Installation Sculptor: Fabienne Williams
Set Build: Andy Knight
Music Director: Daniel Pioro
DIT: Michael McDuffie
Editor: Jack Singer
Agency: Fork Unstable Media
Production: RadicalMedia