Merck: The Sustainables
Case Study: The campaign in a nutshell
To showcase the sustainable work carried out at science and technology company Merck, we portrayed its employees as The Sustainables – curious minds dedicated to human progress!
Rolled out internationally, the project combines employee interviews, mini interactions, and a series of tough interactive games to portray and highlight the company’s innovative sustainability projects. Curious? Meet The Sustainables today!
Meet The Sustainables: A campaign film introduces B2B audiences to Merck employees and their sustainable work.
Smart Antenna Game
Smart Antenna Game: Demonstrating how Merck’s Smart Antenna technology brings connectivity to those in remote regions.
Play the Smart Antennas Game
SMASH Packaging Game
SMASH Packaging Game: Using gamification to explain the benefits of Merck’s sustainable packaging initiative.
Play the SMASH Packaging Game
Cultured Meat Game
As cultured meat is lab-grown, we invited users to reforest excess farmland. Merck planted a real tree for each completed level!
Mission Accomplished!
Merck informs its followers on Linkedin that their completed levels have resulted in 12,000 real trees being planted!
Play the Cultured Meat Game