Merck: Microplastic Journey
The Journey: Follow a microplastic particle on an incredible trip
As microplastic reaches some of Earth’s most remote places, many are concerned about the volume of particles entering our bodies.
So, to give people the facts–and highlight Merck’s sustainable, mineral-based alternatives–we embarked on a dizzying journey, to introduce the world’s first microplastic test.
Case study: The campaign in a nutshell
Moviemaking: A look behind the scenes of the campaign film
Hands On: Collaborating with experts to bring the idea to life
Screen Time: Taking the world’s first-ever microplastic test
Everyday Items: Visualising test questions, pixel by pixel
Millions to One: Painting pictures with virtual particles
Awards
London International Awards 2021
Bronze (Music & Sound: Sound Mixing/Editing)
Bronze (Production & Post-Production: Editing)CRESTA Awards 2021
Silver (Film Craft: Outstanding Direction)
Bronze (Film Craft: Outstanding Cinematography)New York Festivals 2021
Silver (Sound Design/Use of Sound)EPICA Awards 2020
Silver (Direction & Cinematography)Creative Circle 2020
Silver (Film Craft: Editing)Kinsale Shark Awards 2020
Bronze (Film Craft: Editing)
Credits
Agency: Fork Unstable Media GmbH
Client: Merck
Film Production: RadicalMedia
Creative Director: Paul Taggart
Senior Copywriter: Alexander Gradl
Senior Concept: Laura Zabel
Agency Producer: Lina Rieckel
Art Director: René Zimmermann
Art Director (film): Dan Maclagen
Programmer: Martin Hein
TPM: Siggi Förster
Client Service Director: Carl-Jochen Reinhardt
Motion Design: Marco Bergstein
Director: Quentin van den Bossche
Producer: Elliot Tagg
Executive Producer: Emily Rudge
Executive Producer: Ben Schneider
DOP: James Medcraft
Production Design: Emma Winter
Visual Effects: Machineshop
Sound Design: Wave Studios
Post: No. 8 London
Gaffer: Leopold Naessens
1st AC: Alex Bender
Grip: Charlie Wall
Editor: Ben Corfield