Merck: Worlds of Curiosity
Case Study: The campaign in a nutshell
How do we remind the world of curiosity, the all-changing superpower we all possess?
The interactive film WORLDS OF CURIOSITY invites audiences to raise society’s overall level of curiosity, to reveal the many social and technological innovations that could change our world for the better.
Pencil to Paper: Developing the film’s narrative with concept scribbles
Picturesque: Bringing scribbles to life with illustration and animation
Ave Maria: Giving the film’s leading lady emotions and moods
Graphic Novel: Defining a range of exclusive, editorial illustrations
Going Offline: One of two press ads promoting the film to Economist readers
Moving Images: One of many online video ads
Awards
MAX Award
SilverDeutscher Digital Award
Bronze (Content Platforms & Digital Magazine)Webby Awards
Official Honoree (Best Use of Animation or Motion Graphics)