Telekom - Pay by Mobile
Credit cards, PayPal, and Klarna are convenient ways to pay online, as long as you don't mind handing over personal data to third parties.
Thankfully, there’s an alternative: Pay by Mobile from Telekom. Using just a phone number, it enables fast, secure payments with a single tap on your smartphone, skipping tedious verification forms and account sign-ups.
„DU KRIEGST MEINE NUMMER. MEHR NICHT.“
I’ll give you my number. Nothing else.
We introduced Pay by Mobile Bill to young, privacy-conscious audiences with this bold and confident statement. An empowering message to put users back in control, inspiring them to discover an easier way to pay while sharing only what they choose to share: their number, and nothing else.
We produced four AI-generated campaign motifs highlighting real-life scenarios like gaming, streaming, and bikesharing, showing users how easily they can check out.
The campaign launched in Germany across display banners, native ads as well as social image and video formats. On Snapchat, a gamified AR lens let audiences interactively explore the wide variety of apps and everyday purchases covered by the feature.