Merck: Radio Advertising
To promote the Merck Future Talk podcast series on Spotify, I’ve written several radio ads – featuring its host, and popular science YouTuber, Dr. Inés Dawson…
“A Calming Impulse”
A smart bioelectronic device takes a precautionary step to help its patient avoid a health scare…
“Food for Thought”
Inés and a friend demonstrate the influence food has on us by playfully reciting well-known sayings…
“Confession of Love”
An organic chemist shares her adoration for the enigmatic figure SYNTHIA…
“Guessing Game”
Inés’s friend tries – in vain – to guess what cultured meat is. Amusement ensues as he takes the phrase a little too literally…
“Mature Student”
Inspired by his son and granddaughter, a mature student shares his post-university career plans…
“Regulars Only”
At one point, we’ve all been knocked back by a pub or nightclub bouncer. In this 30-second ad, I give the situation a humorous, scientific twist…
“Interrupted Playlist”
Having apologised for interrupting their playlists, Inés uses a little reverse psychology to entice Spotify listeners to tune into Future Talk…
“Quick Experiment”
Using a cheeky cognitive primer, Inés reads listeners’ minds to convince them to tune into Future Talk…
“Striking a Balance”
Balancing market value and social value by jumping from stereo left to stereo right in this Chinese-language audio ad for Merck China.