BMJV - Dein Mut findet Rückhalt
Domestic abuse is a growing problem in Germany. Shame and isolation often keep those affected from seeking help.
So, to help the German Ministry of Justice break victim stereotypes and make support systems visible—from rural hubs to city streets—we launched "Dein Mut findet Rückhalt" (Your courage finds support), a nationwide campaign empowering those affected with inspiring, real stories of strength and courage, while discreetly connecting them to local support services.
Dein Mut findet Rückhalt: Your courage finds support.
Dein Mut findet Gehör: Your courage is heard.
Dein Mut findet Unterstützung: Your courage finds support.
Dein Mut findet Schutz: Your courage finds protection.
Dein Mut findet Sicherheit: Your courage finds safety.
To reach those living with domestic abuse in their everyday routines, the campaign rolled out across Ambient, DOOH, Outdoor, Print, Video, Online, and Social. At the heart of it all: five mixed-media video motifs that blend real footage with custom illustrations, superimposing a visual support network around the women featured in the campaign.
Dein Mut findet Rückhalt: Your courage finds support.
Dein Mut findet Gehör: Your courage is heard.
Dein Mut findet Unterstützung: Your courage finds support.