Curiosity Slide

Direct mailing with the world’s smallest call-to-action.

To lure influential scientists to the Merck website, we burned the URL onto tiny metal sheets and stuck them to branded lab slides. Curious recipients had to use a microscope to reveal the details. Over 35% of recipients went on to visit the site.

Awards

• Best of Business-to-Business
  Bronze (Direct)

• Berlin Type Award
  Concept Diploma (Direct)

• Golden Award of Montreux
  Finalist (Direct)