Merck: Curiosity Initiative

A global campaign to increase curiosity in the workplace.

Breakthroughs begin with curiosity. With curiosity at the heart of its first ever brand campaign, science and technology company Merck started #catchcurious – a global initiative to promote increased curiosity among B2B audiences. In its first five months, the campaign microsite recorded 3.2 million page views. Influencer partnerships amplified the message to over 37 million contacts worldwide.

Awards

• SABRE EMEA Awards: Gold

• LOVIE Awards: Gold, Silver, & People’s Prize

• Best of Business-to-Business: Gold

• Marketing Intelligence & Innovation Award: Campaign of the Year

• W³ Awards: Gold

• European Excellence Award: Winner

• Deutscher Preis für Onlinekommunikation: Winner

• German Brand Award: Gold

• German Design Award: Winner

• ECON Award: Gold

• MAX Award: Silver

• Best of Content Marketing: Silver

• Annual Multimedia Award: Silver

• Megaphon Awards: Best of Pharma & Health