Merck: 2018 State of Curiosity Report
One of two campaign films used to promote the special.
A global campaign inviting B2B audiences to break the barriers to curiosity.
To promote the release of Merck’s 2018 State of Curiosity report, we transformed its key findings into a vibrant and highly interactive editorial experience.
Another film used to promote the special.
Original storyboard scribbles used to plan our 3D films.
The reports main themes were transformed into scrolling, interactive stories.
We transformed report insights into simple, bite-sized chunks.
We invited science heavyweights to share their thoughts.
We took the feature offline, sharing report insights as vibrant press ads in The Economist.
Awards
Webby Awards Official Honoree (Best Branded Editorial Experience)